{"id":82151,"date":"2017-08-24T02:17:51","date_gmt":"2017-08-24T02:17:51","guid":{"rendered":"http:\/\/sierraexpressmedia.com\/?p=82151"},"modified":"2017-08-24T02:17:51","modified_gmt":"2017-08-24T02:17:51","slug":"bbc-world-service-launches-new-pidgin-service","status":"publish","type":"post","link":"https:\/\/sierraexpressmedia.net\/?p=82151","title":{"rendered":"BBC World Service Launches New Pidgin Service"},"content":{"rendered":"<p class=\"aolmail_MsoNormal\">August 21st,2017 &#8211; <a href=\"http:\/\/www.bbc.com\/pidgin\" target=\"_blank\" rel=\"noopener noreferrer\">BBC Pidgin<\/a> launched this week as part of the biggest expansion of the World Service since the 1940s. BBC Pidgin the first African digital service will provide impartial news, current affairs and analysis of Nigeria, West and Central Africa &#8211; as well as international news from the BBC\u2019s global network of correspondents.\u00a0 The new service will also provide the BBC\u2019s global audience with a better understanding of the region.<\/p>\n<p class=\"aolmail_MsoNormal\">The new digital service \u2013 aimed at younger and female audiences \u2013 will also feature BBC Minute, broadcasting six times a day, with a round up of the world in 60 seconds available online and social.\u00a0 New programming will also feature a specially commissioned drama which will illustrate the beauty of the language and the fun people have in following the language.<\/p>\n<p class=\"aolmail_MsoNormal\"><span style=\"color: #800000;\"><em><strong>World Service Director Francesca Unsworth said:\u00a0<\/strong> <\/em><\/span><br \/>\n\u201cFor more than eighty years the BBC World Service has brought trusted news to millions across the globe. I\u2019m delighted that millions of people in Nigeria and beyond, will be able to access the BBC in such a popular language as Pidgin.\u201d<\/p>\n<p class=\"aolmail_MsoNormal\"><em><span style=\"color: #800000;\"><strong>Editorial lead Bilkisu Labaran, said:<\/strong> <\/span><\/em><br \/>\n\u201cWe are so proud to be launching the BBC\u2019s first digital service in Africa. Pidgin is the language spoken among so many people across West and Central Africa and for the first time we will be connecting with the next generation of speakers. Pidgin is the common thread in the region, the language of unity spoken by people from all walks of life, and we are excited at the prospect of providing this service.\u201d<\/p>\n<p class=\"aolmail_MsoNormal\">BBC Pidgin will aim to serve a younger audience and women with social media playing a key role.\u00a0 In addition to news and current affairs, there will be extensive coverage of culture, entertainment, entrepreneurship, science &amp; technology, health and sport \u2013 including the English Premier League.<\/p>\n<p class=\"aolmail_MsoNormal\">Pidgin is spoken by 75m people in Nigeria alone, with additional speakers in Cameroon, Ghana, and Equatorial Guinea. It is primarily an oral language, without a standard agreed written form.\u00a0 With the introduction of this new service the BBC hopes to contribute to the development of this language.<\/p>\n<p class=\"aolmail_MsoNormal\"><em>BBC World Service Group Communications<\/em><\/p>\n<p class=\"aolmail_MsoNormal\"><em><strong>Stay with Sierra Express Media, for your trusted place in news!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>August 21st,2017 &#8211; BBC Pidgin launched this week as part of the biggest expansion of the World Service since the 1940s. BBC Pidgin the first [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":82152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745,7010],"tags":[22080,21323,22079,22078,21498,22081,21512],"class_list":["post-82151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-and-entertainment","category-technology","tag-african-digital-service","tag-bbc-africa","tag-bbc-pidgeon","tag-bbc-world-service","tag-featured","tag-pidgin-language","tag-trending"],"_links":{"self":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/82151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82151"}],"version-history":[{"count":1,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/82151\/revisions"}],"predecessor-version":[{"id":82153,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/82151\/revisions\/82153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/media\/82152"}],"wp:attachment":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=82151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=82151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}