{"id":46765,"date":"2012-08-28T13:00:05","date_gmt":"2012-08-28T13:00:05","guid":{"rendered":"http:\/\/www.sierraexpressmedia.com\/?p=46765"},"modified":"2012-08-28T13:00:05","modified_gmt":"2012-08-28T13:00:05","slug":"bharti-airtel-partners-with-sproxil-to-fight-drug-counterfeiting-in-africa","status":"publish","type":"post","link":"https:\/\/sierraexpressmedia.net\/?p=46765","title":{"rendered":"Bharti Airtel Partners with Sproxil to Fight Drug Counterfeiting in Africa"},"content":{"rendered":"<p style=\"text-align: justify;\">NAIROBI, Kenya, August 27, 2012\/ <strong>&#8212; <\/strong>Bharti Airtel, (\u2018Airtel\u2019) (<a href=\"http:\/\/www.airtel.com\" target=\"_blank\">http:\/\/www.airtel.com<\/a>), a leading global telecommunications company with operations in 17 countries across Africa today announced a partnership with Sproxil to combat the counterfeit drug market in Africa.\u00a0 Sproxil\u2019s Mobile Product Authentication\u2122 (MPA\u2122) solution allows consumers to verify product genuineness within seconds through a text message.\u00a0 Airtel will offer this service absolutely free to its users and not charge for any SMS based verification.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><em>Service will allow consumers to verify genuine Medications on mobile phones within no time through a text message.<\/em><\/strong><\/li>\n<li><strong><em>Initiative aimed to bring drug authentication service closer to a population of over 450 million people in 17 countries across Africa.<\/em><\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Sproxil\u2019s service works by placing a scratch-off label on products, and then when consumers purchase a product, they scratch off the label to reveal a unique, random code. The code is then sent via SMS to a country-specific Toll Free short code, and the consumer receives a reply almost instantly indicating whether the product is genuine or not.<\/p>\n<p style=\"text-align: justify;\">Andre Beyers, Chief Marketing Officer, Bharti Airtel, Africa commented, \u201cOur goal is to bring affordable and easily accessible health services to over 450 million people. The battle against counterfeit drugs is a huge step towards this goal.\u201d\u00a0 Beyers added \u201cWhilst this agreement is a step in the right direction, I also believe that collaboration between all the stakeholders in the mobile health ecosystem is key to a successful and sustainable future.<\/p>\n<p style=\"text-align: justify;\">\u00a0\u201cBuilding relationships with individual telecom companies and acquiring the short codes necessary for our MPA solution in each country can take a considerable amount of time \u2013 it slows down deployment,\u201d comments Dr. Ashifi Gogo, Sproxil CEO.\u00a0 \u201cBy working with Airtel, we can get short codes in various countries different markets from just one company, streamlining the process and \u2018turbo charging\u2019 our expansion throughout the region.\u00a0 For the consumers it\u2019s a win-win \u2013 two advanced technologies working together:\u00a0 Airtel\u2019s network provides high quality, very affordable telecom service enabling consumers to take advantage of Sproxil\u2019s brand protection solution, at no cost to them.\u201d<\/p>\n<p style=\"text-align: justify;\">Airtel is a leader in mobile communications, providing services in 17 countries across Africa, which include Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.<\/p>\n<p style=\"text-align: justify;\">The partnership is designed to facilitate the deployment of Sproxil\u2019s Mobile Product AuthentificationTM (MPA) solution throughout developing regions of Africa\u2013 markets where Airtel is entrenched as a leading telecommunications provider.<\/p>\n<p><strong><em>Stay with Sierra Express Media, for your trusted place in news!<\/em><\/strong><\/p>\n<div align=\"center\">\n<hr align=\"center\" size=\"2\" width=\"100%\" \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya, August 27, 2012\/ &#8212; Bharti Airtel, (\u2018Airtel\u2019) (http:\/\/www.airtel.com), a leading global telecommunications company with operations in 17 countries across Africa today announced a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,1],"tags":[3600,3602,13214],"class_list":["post-46765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-uncategorized","tag-airtel","tag-bharti-airtel","tag-sproxil"],"_links":{"self":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/46765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46765"}],"version-history":[{"count":0,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/46765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/media\/17053"}],"wp:attachment":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}