{"id":31581,"date":"2011-10-28T18:12:54","date_gmt":"2011-10-28T18:12:54","guid":{"rendered":"http:\/\/www.sierraexpressmedia.com\/?p=31581"},"modified":"2011-10-28T18:12:54","modified_gmt":"2011-10-28T18:12:54","slug":"hummel-international-boss-to-visit-sierra-leone","status":"publish","type":"post","link":"https:\/\/sierraexpressmedia.net\/?p=31581","title":{"rendered":"Hummel International CEO to visit Sierra Leone"},"content":{"rendered":"

Christian Stadil (photo), the Chief Executive Officer\u00a0of Hummel, the world\u2019s sixth largest sporting brand, will jet into Freetown on Sunday 30th<\/sup>\u00a0October 2011 to pay a visit to follow up on the\u00a0tremendous progress Hummel has\u00a0made so far in the country since its formation in 2002.\u00a0 Hummel will also implement\u00a0a\u00a0new\u00a0project in the country called \u2018Company Karma\u2019 and introduce the new\u00a0Hummel projects for the 2012 Campaign.<\/span>\u00a0<\/span><\/p>\n

According to reports the CEO will jet in with a famous Danish sports journalist and a filmmaker to evaluate the progress Hummel has made nationwide,\u00a0especially\u00a0with the national football team, Leone Stars, Sheffield United,\u00a0and Sierra <\/span>LeoneFootball.com<\/span><\/a>\u00a0as they are the key\u00a0Sponsors.<\/span>\u00a0<\/span><\/p>\n

Stadil\u2019s visit is a very turgid one as he\u00a0will start his week-long visit\u00a0with a\u00a0courtesy call to the President Ernest Bai Koroma, Vice President Samuel Sam Sumana, and the Minister of Youth and Sports, before meeting the heads of the 19 sporting disciplines in the country.\u00a0 He will also meet with the media,\u00a0Sierra Leone Football Association, and members of the Sports Council, said Fred Claye, Hummel Country Director in Sierra Leone.<\/span>\u00a0<\/span>\u00a0<\/p>\n

\"\"<\/a>

Christian Stadil, Hummel CEO<\/p><\/div>\n

Speaking to Sierra Express Media Fred Claye said, \u201cChristian Stadil has identified Sierra Leone as the country to host the Company Karma Projects which is a project that will see Sierra Leone benefiting from a well structured and modernized soccer school.\u201d\u00a0 Citing that, \u201cThis will help to boost the country with more soccer players who will be well educated and who will know that soccer is their career.\u00a0 Noting that the entire process to implement Company Karma in Hummel is therefore not only about plain Corporate Social Responsibility, it is about a clear Hummel brand voice which differentiates Hummel from other competitors (Nike and Adidas) by using the unique powers sports have to unite people across conflict, politics and religions.<\/span>\u00a0<\/span>\u00a0<\/p>\n

\"\"<\/a>

Leone Stars in training, kitted out in Hummel sportswear<\/p><\/div>\n

\u00a0In an email Christian Stadil\u00a0said, \u201cSierra Leone is very important in this process, but we need to do more and really send a clear message that sports can unite people and enable them to realise their dreams.\u201d<\/span>\u00a0<\/span><\/p>\n

Organized\u00a0friendly matches will climax the CEO\u2019s \u00a0visit to Sierra Leone.<\/span>\u00a0<\/span><\/p>\n

Stay with Sierra Express Media, for your trusted place in news!<\/span><\/em><\/strong><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Christian Stadil (photo), the Chief Executive Officer\u00a0of Hummel, the world\u2019s sixth largest sporting brand, will jet into Freetown on Sunday 30th\u00a0October 2011 to pay a […]<\/p>\n","protected":false},"author":52,"featured_media":31584,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[671,824,1],"tags":[10552,9240,10553,10554,10555,2792,6043],"class_list":["post-31581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-sports","category-uncategorized","tag-christian-stadil","tag-fred-clay","tag-fred-claye","tag-hummel","tag-karma","tag-sierra-leone-football","tag-sierra-leone-sport"],"_links":{"self":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/31581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31581"}],"version-history":[{"count":0,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/31581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}