{"id":25127,"date":"2011-06-17T02:00:24","date_gmt":"2011-06-17T06:00:24","guid":{"rendered":"http:\/\/www.sierraexpressmedia.com\/?p=25127"},"modified":"2011-06-17T02:00:24","modified_gmt":"2011-06-17T06:00:24","slug":"journalists-meet-writing-lead-for-tv-news","status":"publish","type":"post","link":"https:\/\/sierraexpressmedia.net\/?p=25127","title":{"rendered":"Journalists meet: Writing lead for TV news"},"content":{"rendered":"<p>The type of lead to use can suggest itself to you fairly quickly. \u00a0A big, important story sells itself.\u00a0 There\u2019s no need to be clever to be interesting.<\/p>\n<p>Just give the straight facts and stick to it: \u201cAmerica is declaring war on France,\u201d just that, right off the top.<\/p>\n<p>Again, writing lead can be difficult job for journalists, it can take as long as writing the rest of the script.<\/p>\n<p>If you come up with a good lead, the effort is worth it.<\/p>\n<p>Yes, learning how to write good lead should be second nature of TV journalists.<\/p>\n<p>If the lead doesn\u2019t hold the viewer, the rest of the script might not be heard, so true.<\/p>\n<p>I hold to the fact that this class has gained a lot from topics dealt with since the introduction of \u2018Journalists Meet?\u2019 I ask this question because much is not seen from whom, who professed to be senior TV journalist.<\/p>\n<p>Allow me explain this to all of you in this class that a complicated story can be approached in one of two ways.<\/p>\n<p>You can begin with a headline lead, stating the most important fact, and then just list the facts in order, allowing the viewer to interpret the significance. For instance:<\/p>\n<p><strong>\u201cThe President has resigned\u201d<\/strong><\/p>\n<blockquote>\n<address>He admits he was having an affair with his secretary.<\/address>\n<address>Earlier today, the first Lady announced she will seek a divorce.<\/address>\n<address>The President then met with his advisors.<\/address>\n<address>He held a news conference an hour later and told the country he has decided to leave office.\u201d<\/address>\n<\/blockquote>\n<p>See you in our next class.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong><em>Stay with Sierra Express Media, for your trusted place in news!<\/em><\/strong><\/p>\n<div id=\"_mcePaste\" class=\"mcePaste\" style=\"position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;\">\n<p><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal<\/w:view> <w:zoom>0<\/w:zoom> <w:punctuationkerning \/> <w:validateagainstschemas \/> <w:saveifxmlinvalid>false<\/w:saveifxmlinvalid> <w:ignoremixedcontent>false<\/w:ignoremixedcontent> <w:alwaysshowplaceholdertext>false<\/w:alwaysshowplaceholdertext> <w:compatibility> <w:breakwrappedtables \/> <w:snaptogridincell \/> <w:wraptextwithpunct \/> <w:useasianbreakrules \/> <w:dontgrowautofit \/> <\/w:compatibility> <\/w:worddocument> <\/xml>< ![endif]--><!--[if gte mso 9]><xml> <w:latentstyles DefLockedState=\"false\" LatentStyleCount=\"156\"> <\/w:latentstyles> <\/xml>< ![endif]--><!--[if !mso]><object classid=\"clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D\" id=ieooui><\/object> <mce:style>< !  st1\\:*{behavior:url(#ieooui) } --> <!--[endif] --><!--[if gte mso 10]> <\/mce:style><mce:style>< !   \/* Style Definitions *\/  table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin:0in; \tmso-para-margin-bottom:.0001pt; \tmso-pagination:widow-orphan; \tfont-size:10.0pt; \tfont-family:\"Times New Roman\"; \tmso-ansi-language:#0400; \tmso-fareast-language:#0400; \tmso-bidi-language:#0400;} --> <!--[endif] --><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">The type of lead to use can suggest itself to you fairly quickly. <span style=\"mso-spacerun: yes;\"> <\/span>A big, important story sells itself. There\u2019s no need to be clever to be interesting.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">Just give the straight facts and stick to it: \u201cAmerica is declaring war on France,\u201d just that, right off the top.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">Again, writing lead can be difficult job for journalists, it can take as long as writing the rest of the script. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">If you come up with a good lead, the effort is worth it.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">Yes, learning how to write good lead should be second nature of TV journalists.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">If the lead doesn\u2019t hold the viewer, the rest of the script might not be heard, so true.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">I hold to the fact that this class has gained a lot from topics dealt with since the introduction of \u2018Journalists Meet?\u2019 I ask this question because much is not seen from whom, who professed to be senior TV journalist.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">Allow me explain this to all of you in this class that a complicated story can be approached in one of two ways. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">You can begin with a headline lead, stating the most important fact, and then just list the facts in order, allowing the viewer to interpret the significance. For instance:<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\"> <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\">\u201cThe President has resigned\u201d<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\"> <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">He admits he was having an affair with his secretary. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">Earlier today, the first Lady announced she will seek a divorce.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">The President then met with his advisors.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">He held a news conference an hour later and told the country he has decided to leave office.\u201d<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\"> <\/span><\/p>\n<p>The type of lead to use can suggest itself to you fairly quickly. \u00a0A big, important story sells itself. There\u2019s no need to be clever to be interesting.<\/p>\n<p>Just give the straight facts and stick to it: \u201cAmerica is declaring war on France,\u201d just that, right off the top.<\/p>\n<p>Again, writing lead can be difficult job for journalists, it can take as long as writing the rest of the script.<\/p>\n<p>If you come up with a good lead, the effort is worth it.<\/p>\n<p>Yes, learning how to write good lead should be second nature of TV journalists.<\/p>\n<p>If the lead doesn\u2019t hold the viewer, the rest of the script might not be heard, so true.<\/p>\n<p>I hold to the fact that this class has gained a lot from topics dealt with since the introduction of \u2018Journalists Meet?\u2019 I ask this question because much is not seen from whom, who professed to be senior TV journalist.<\/p>\n<p>Allow me explain this to all of you in this class that a complicated story can be approached in one of two ways.<\/p>\n<p>You can begin with a headline lead, stating the most important fact, and then just list the facts in order, allowing the viewer to interpret the significance. For instance:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201cThe President has resigned\u201d<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>He admits he was having an affair with his secretary.<\/p>\n<p>Earlier today, the first Lady announced she will seek a divorce.<\/p>\n<p>The President then met with his advisors.<\/p>\n<p>He held a news conference an hour later and told the country he has decided to leave office.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>See you in our next class.<\/p>\n<p><strong> <\/strong><\/p>\n<p><strong><em>Stay with Sierra Express Media, for your trusted place in news!<\/em><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><span style=\"font-family: Arial;\">See you in our next class.<span style=\"mso-spacerun: yes;\"> <\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"font-family: Arial;\"> <\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: .0001pt; line-height: normal;\"><strong style=\"mso-bidi-font-weight: normal;\"><em style=\"mso-bidi-font-style: normal;\"><span style=\"font-family: Arial;\">Stay with Sierra Express Media, for your trusted place in news!<\/span><\/em><\/strong><\/p>\n<p><\/mce:style><\/div>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>The type of lead to use can suggest itself to you fairly quickly. \u00a0A big, important story sells itself.\u00a0 There\u2019s no need to be clever [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":75801,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[671,1],"tags":[8837],"class_list":["post-25127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-uncategorized","tag-writing-lead"],"_links":{"self":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/25127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25127"}],"version-history":[{"count":0,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/posts\/25127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=\/wp\/v2\/media\/75801"}],"wp:attachment":[{"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sierraexpressmedia.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}